Research shows that the average cart abandonment rate across online retailers is about 70%. This means that 70% of customers, who put items in the online shopping cart, fail to pay for those items. There are a number of strategies that help reduce this number. Among the recommended steps is to add product images to a payment screen to build trust and reduce buyer uncertainty.
Trustap lets you add a product image to the payment screen, helping you improve conversion rates and reduce abandoned carts.
The Trustap API supports adding an image through the image_url when creating a transaction.
For details on how to create transactions, see our online, face-to-face, and Trustap lite guides.
The resulting Trustap payment screen displays a thumbnail of the product image.
The Trustap API supports the following file types: JPG, PNG, GIF, BMP, WebP, and SVG.
Images are displayed as squares on the Trustap payment screen. Non-square images are automatically cropped from the center.
URLs up to 2047 characters are supported.