Research shows that the average cart abandonment rate across online retailers is about 70%. This means that 70% of customers, who put items in the online shopping cart, fail to pay for those items. There are a number of strategies that help reduce this number. Among the recommended steps is to add product images to a payment screen to build trust and reduce buyer uncertainty.
Trustap lets you add a product image to the payment screen, helping you improve conversion rates and reduce abandoned carts.
The Trustap API supports adding an image through the image_url when creating a transaction.
curl -i -X POST \
-u '<API_KEY>:' \
https://api.test.trustap.com/v2/transactions \
-H 'Content-Type: application/json' \
-d '{
"amount": 10000,
"buyer_id": "1-def29dfe-8626-48a2-8863-b6fdf2b96ff0",
"currency": "gbp",
"description": "Trustap socks",
"fees_buyer": 0,
"image_url": "https://docs.trustap.com/images/VW-GolfGTI.jpg",
"role": "seller",
"seller_id": "1-3f546125-2ec2-4b14-87f6-54a14ae73e98"
}'The resulting Trustap payment screen displays a thumbnail of the product image.
The Trustap API supports the following file types: JPG, PNG, GIF, BMP, WebP, and SVG.
Images are displayed as squares on the Trustap payment screen. Non-square images are automatically cropped from the center.
URLs up to 2047 characters are supported.